Non Solo Kawaii

© Juicy Couture - Juicy Couture Original / Photo Tim Walker / Model Lisa Cant

Juicy Couture è un fashion brand americano fondato da Pamela Skaist-Levy e Gela Nash-Taylor nel 1997, acquisito da Liz Claiborne nel 2003.
Juicy Couture propone abiti molto femminili e accessori con charms ed elementi kawaii.
Elementi barocchi si ritrovano sin dal logo: due highland terrier che sorreggono uno stemma, sormontato da una corona, sul quale è scritto “Love G&P” (Gela e Pamela).
Se chiudiamo gli occhi e pensiamo a Juicy Couture vediamo tutto oro e fucsia, con catene e ciondoli opulenti: eccedere in modo kawaii!

Juicy Couture is an American fashion brand founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997, taken over by Liz Claiborne in 2003.
Juicy Couture offers very feminine clothing and accessories with charms and kawaii items.
You can find baroque elements even in the logo: two highland terriers holding up a shield, surmounted by a crown, where is written “Love G&P” (Gela and Pamela).
If we close our eyes and we think of Juicy Couture, everything is gold and fuchsia, with opulent chains and pendants: a kawaii way to exaggerate!

© Juicy Couture - Logo

© Juicy Couture - Juicy Couture Original / Photo Tim Walker

La linea profumo e la collezione bagno sono distribuite dal beauty brand Elizabeth Arden anche in Italia.
Abbiamo l’occasione di profumarci con questa linea profumo di lusso e non solo… potremo anche utilizzare i meravigliosi profumi come soprammobili! I packaging di Juicy Couture sono molto decorati e curati nei dettagli: non sono semplici profumi, bensì ampolle magiche con le quali decorare il proprio bagno e la nostra cameretta. Inoltre, intorno al collo del profumo c’è un accessorio moda che può essere usato come bracciale, collana o ciondolo.
Non a caso, quando nel 2007 venne creato il primo profumo Juicy Couture, venne definito “come qualcosa che Barbie potrebbe indossare“!

The fragrances and the beauty collection are distributed by Elizabeth Arden.
We have the opportunity to put on a luxury perfume but… we can also use these wonderful bottles as ornaments! Juicy Couture’s packaging are decorated and detailed: they are not just perfume, but magic bottles which can be used to decorate our bathroom and our bedroom. In addition there is a fashion accessory around the neck of the perfume that can be used as a bracelet, necklace or pendant.
It’s no accident that, when the first Juicy Couture fragrance was created in 2007, it was described as “like something Barbie might wear“!

© Juicy Couture - Couture Couture

Stupende anche le campagne stampa, alcune delle quali scattate dal nostro fotografo preferito: Tim Walker. Il suo gusto romantico si sposa alla perfezione con questo marchio barocco, dove la protagonista è la bellissima modella Lisa Cant.
Invece l’ultima campagna del nuovo profumo Peace, Love & Juicy Couture è opera di Steven Meisel, che ci mostra un immaginario hippie tra sogno e realtà.

The print campaigns are also beautiful, some of them were taken by our favorite photographer Tim Walker. His romantic style goes perfectly with this opulent brand, where the protagonist is the beautiful model Lisa Cant.
The latest campaign of the new perfume Peace, Love & Juicy Couture is directed by Steven Meisel, who shows us a hippie imaginary between dream and reality.

© Juicy Couture - Juicy Couture Original / Photo Tim Walker / Model Lisa Cant

Le linee profumo di Juicy Couture sono 4 e sono composte da: profumo, crema corpo, fluido corpo, polvere corpo e cofanetti.
There are 4 Juicy Couture fragrance lines which consist of: perfume, body lotion, body fluid, body powder and boxes.

© Juicy Couture - Peace, Love & Juicy Couture

© Juicy Couture - Peace, Love & Juicy Couture

© Juicy Couture - Peace, Love & Juicy Couture

© Juicy Couture - Peace, Love & Juicy Couture

© Juicy Couture - Peace, Love & Juicy Couture

© Juicy Couture - Peace, Love & Juicy Couture

• Peace, Love & Juicy Couture

Note di testa: Boccioli di limone, giacinto selvatico, mela, ribes nero.
Note di cuore: Gelsomino di Sambac, magnolia stellata, papavero di Malibu, caprifoglio, fiori di tiglio.
Note di Fondo: Iris, patchouli, muschio.

Top notes: Meyer Lemon Tree Blossom, Wild Hyacinth, Sweet Apple Accord and Black Currant Bud Absolute.
Middle notes: Sambac Jasmine Absolute, Star Magnolia, Malibu Poppy, Honeysuckle and Linden Blossom.
Base notes: Orris Extract, Sheer Patchouli Flower and Enveloping Musks.

© Juicy Couture - Peace, Love & Juicy Couture

© Juicy Couture - Peace, Love & Juicy Couture / Photo Steven Meisel / Model Daria Strokous

© Juicy Couture - Peace, Love & Juicy Couture / Photo Steven Meisel / Model Daria Strokous

© Juicy Couture - Peace, Love & Juicy Couture

© Juicy Couture - Peace, Love & Juicy Couture

© Juicy Couture - Peace, Love & Juicy Couture, body lotion

© Juicy Couture - Peace, Love & Juicy Couture

• Viva La Juicy

Note di Testa: Mandarino, frutti di bosco.
Note di Cuore: Caprifoglio, gelsomino, gardenia.
Note di Fondo: Ambra, legni caramellati, vaniglia, sandalo, praline.

Top notes: Mandarin, wild berries.
Middle notes: Honeysuckle, jasmine petals and gardenia.
Base notes: Amber, caramel woods, vanilla, sandalwood, praline.

© Juicy Couture - Viva La Juicy

© Juicy Couture - Viva La Juicy / Photo Tim Walker / Model Lisa Cant

© Juicy Couture - Viva La Juicy / Photo Tim Walker / Model Lisa Cant

© Juicy Couture - Viva La Juicy, hat box set

© Juicy Couture - Viva La Juicy, body lotion

• Couture Couture

Note di Testa: Uva rosa, fiori d’arancio, mandarino.
Note di Cuore: Susina rossa, caprifoglio, gelsomino.
Note di fondo: Sandalo cremoso, ambra, vaniglia.

Top notes: Pink grape, orange flower and mandarin.
Middle notes: Blushed plum, honeysuckle and star jasmine.
Base notes: Creamy sandalwood, amber, vanilla.

© Juicy Couture - Couture Couture

© Juicy Couture - Couture Couture / Model Lisa Cant

© Juicy Couture - Couture Couture, body cream

© Juicy Couture - Couture Couture, body lotion

© Juicy Couture - Couture Couture

• Juicy Couture Original

Note di testa - Frutto della passione, anguria, calendula, mela, giacinto d’acqua, foglie pestate.
Note di cuore - Rosa canina, giglio reale, tuberosa.
Note di fondo - Crème brulée alla vaniglia, legni preziosi, patchouli.

Top notes: Passion fruit, watermelon, marigold, apple, water hyacinth, crushed leaves.
Middle notes: Wild rose, princess lily, tuberose.
Base notes: Vanilla crème brulee, precious wood, patchouli.

© Juicy Couture - Juicy Couture Original

© Juicy Couture - Juicy Couture Original / Photo Tim Walker / Model Lisa Cant

© Juicy Couture - Juicy Couture Original / Photo Tim Walker / Model Lisa Cant

Fonti / Via

• Juicy Couture - Fragrance
• Elizabeth Arden - Juicy Couture Fragrance Shop
• Douglas - Juicy Couture Fragrance Italian Shop
• Juicy Couture - Youtube

Angela & Laura

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• Juicy Jetsetter, Couture the World
• Linda I Love You, L.I.L.Y by Stella McCartney
• Kenzo Jeu d’Amour, The New Fragrance
• My Gandini Perfume: Mix and Blend
• I’M News by Pupa

Tags: advertising, perfume, romantic, USA, video